For over 7 years I’ve been selling secondhand and vintage fashion online in the US. When I moved to Israel 5 years ago, I was disappointed by the lack of thrift stores and secondhand culture, as well as the popularity of overpriced, poor quality fast-fashion.
I saw an opportunity to combine my longstanding passion for secondhand with my desire to connect with and empower women in my community.
I launched Dressed by Danielle and opened up a studio in my home from which I could continue promoting fashion for the people and planet.
Fast-fashion and its disposable consumer culture are leading to unsustainable levels consumption that are killing our planet. We produce too much clothing, we use harmful materials in the process, and much of it ends up incinerated or in landfills, in many cases without even being worn once!
I'm proud to be part of the global movement that is forcing us to make more efficient and ethical decisions about our fashion consumption.