About

With her parents’ business operating in the basement and her own business forming in the attic, Danielle’s childhood home was a breeding ground for entrepreneurship. 

Danielle’s passion for secondhand clothing began at a young age when she realized she could make money reselling pre-loved clothes online. When she moved to Israel at the age of 18, Danielle sought out a new way to channel her passion. 

Enchanted by the untapped potential of a dusty secondhand store in Herzliya, she embarked on a year-long journey to revitalize it. Planning, recruiting, organizing, and marketing, Danielle transformed the shop into a thriving community hub, all in exchange for secondhand treasures.

Things took an unexpected turn for Danielle which left her with a ton of passion and experience but no longer a safe place to channel it through. Facing this challenge with resilience and a little bit of ‘screw that’ energy, she gathered all the clothes she got from the store, created a Whatsapp group with 30 of her friends, titling it “Dressed by Danielle”, and started selling. 

Pretty quickly, women began asking to try things on, so she scheduled times for them to come to her college bedroom, try on any items she thought would fit them, and even exchange clothes they no longer wanted. And thus, the Private Shopping Session was born.

Before she knew it, Danielle was fully booked three months in advance. At this point, it became clear to her that she was offering something valuable. It was more than selling clothes secondhand, it became an experience where she could connect with women from all walks of life and help guide them in their journey of self-love through fashion. It also became clear that she was going to need to do this full time. 

After renting a room in her apartment solely for her new business, she was able to grow her collection, develop the Private Shopping Sessions, and even organize her first pop-up shop. Eventually, Danielle relocated from Herzliya to Tel Aviv where she had two more pop-ups and created a buzz around Dressed by Danielle in her new city. 

She was going viral on social media when she realized the potential for building her community offline, which led her to opening her second company, starting a line of spiritual parties, and running womens circles. Seeing the power behind this budding community inspired her to take Dressed by Danielle to a whole new level. 

In summer of 2022, she got the keys to her new storefront on Ben Yehuda where she is now offering multiple types of Private Shopping Sessions, hosting an array of community events, and collaborating with other like-minded individuals and brands.